Dealer Policy

Published Date: February 17, 2026

1. Introduction

This Dealer Policy outlines the terms and conditions for becoming and operating as an authorized dealer/distributor of Unimax products manufactured by Finegrow Homecare Private Limited. This policy ensures mutual understanding and a successful business partnership.

2. Dealer Eligibility Criteria

To qualify as an authorized Unimax dealer, applicants must meet the following requirements:

2.1 Business Requirements

• Valid business registration (GST registration mandatory)
• Minimum 2 years of experience in FMCG distribution (preferred)
• Adequate storage facilities
• Established distribution network in the designated territory
• Sound financial standing

2.2 Infrastructure Requirements

• Proper warehousing facilities (minimum 500 sq ft)
• Temperature-controlled storage for product quality maintenance
• Loading and unloading capabilities
• Transportation arrangement for product distribution

2.3 Documentation Required

• Business registration certificate
• GST registration certificate
• PAN card
• Bank account details
• Address proof of business premises
• References from existing business partners

3. Application Process

3.1 Initial Inquiry

Contact us via:

• Email: info@finegrow.com
• Phone: 1800-103-0094
• Website: unimaxdetergent.com

3.2 Application Submission

Complete the dealer application form with all required documentation.

3.3 Evaluation

• Market potential in your territory
• Your business capability and experience
• Infrastructure adequacy
• Financial stability

3.4 Approval Process

• Letter of Intent (LOI)
• Dealer Agreement for signature
• Initial territory assignment
• Product training and support materials

3.5 Timeline

The complete process typically takes 15–30 days from application to approval.

4. Territory and Distribution Rights

4.1 Exclusive Territory

Dealers may be granted exclusive rights for specific geographic territories based on market assessment and dealer capability.

4.2 Territory Protection

We will not appoint additional dealers in your exclusive territory without prior notice and valid business reasons.

4.3 Territory Expansion

High-performing dealers may request territory expansion subject to company approval and market conditions.

4.4 Territory Restrictions

Dealers must not sell outside their assigned territory without prior written approval.

5. Pricing and Payment Terms

5.1 Dealer Pricing

• Competitive dealer margins on all products
• Volume-based incentive structure
• Seasonal promotional schemes
• Special discounts for bulk orders

5.2 Payment Terms

• Initial orders: 100% advance payment
• After establishing track record: Credit terms up to 30 days (subject to approval)
• Payment methods: Bank transfer, cheque, online payment

5.3 Minimum Order Quantity (MOQ)

• Initial order: Minimum ₹50,000
• Subsequent orders: Minimum ₹25,000
• MOQ may vary based on territory and agreement

5.4 Price Revisions

Finegrow reserves the right to revise prices with 15 days' notice to dealers.

6. Product Supply and Inventory

6.1 Product Range

• Detergent Powder (all pack sizes)
• Detergent Bars
• Dishwashing products
• Any new product launches

6.2 Inventory Management

• Maintain adequate stock levels to meet market demand
• Follow FIFO (First In, First Out) principle
• Report slow-moving or damaged stock promptly

6.3 Order Placement

• Orders via email, phone, or dealer portal
• Minimum 7 days lead time
• Urgent orders subject to availability and additional charges

6.4 Delivery Terms

Ex-factory pricing or delivery to dealer warehouse as per agreement. Transportation costs as per agreement terms.

7. Marketing and Promotional Support

7.1 Marketing Materials

• Product catalogues and brochures
• POS materials
• Display units and standees
• Promotional banners and posters
• Digital marketing assets

7.2 Brand Guidelines

Dealers must adhere to Unimax brand guidelines and maintain brand integrity.

7.3 Promotional Schemes

• Seasonal discounts
• Volume-based incentives
• Festival promotions
• Retailer and consumer offers

7.4 Marketing Expenses

Company-sponsored materials provided free. Dealer-initiated campaigns require prior approval.

8. Training and Support

8.1 Initial Training

• Product knowledge
• Sales techniques
• Inventory management
• Customer handling

8.2 Ongoing Support

• Dedicated relationship manager
• Product updates
• Sales performance reviews
• Best practices sharing

8.3 Technical Support

• Customer helpline: 1800-103-0094
• Email: info@finegrow.com
• Field visits as needed

9. Performance Expectations

9.1 Sales Targets

Monthly or quarterly targets mutually agreed and reviewed quarterly.

9.2 Market Development

• Actively develop territory
• Expand retailer network
• Conduct promotions
• Provide market feedback

9.3 Reporting Requirements

• Monthly sales reports
• Inventory updates
• Market intelligence
• Customer feedback

9.4 Performance Incentives

• Achievement bonuses
• Annual awards
• Priority allocation
• Territory expansion

10. Quality and Product Handling

10.1 Storage Requirements

• Store in cool, dry place
• Protect from sunlight and moisture
• Maintain ventilation
• Keep away from chemicals

10.2 Damaged Products

Report damages within 48 hours with photographic evidence. Return authorization required.

10.3 Expiry Management

Monitor expiry dates, follow FIFO, and return near-expiry stock (minimum 6 months shelf life remaining).

10.4 Product Tampering

Any tampering or repackaging is strictly prohibited and grounds for immediate termination.

By becoming an authorized Unimax dealer, you acknowledge that you have read, understood, and agree to comply with all terms and conditions outlined in this Dealer Policy, along with the Privacy Policy and Terms and Conditions of Finegrow Homecare Private Limited.